29 May, 2023

Website Security Customer Pain Points and How to Address Them

Read on as we look at five major customer pain points in the website security market and what you and your website can do to address them
If you operate a website for an eCommerce business or to build an audience, you no doubt understand the importance of website security. Keeping your website secure ensures that your customers or visitors can browse your site without fear of a cyber attack. However, a lack of protection can lead to a loss of trust, which can curb your number of repeat visitors or buyers.
That said, understanding the need for website security from threats like malware is different from understanding how to optimize it. Many website users need more understanding of what solutions to use in their analysis of the threat landscape as well as knowledge of how to implement a response plan.
In this post, we’ll look at five major customer pain points in the website security market and what you and your website can do to address them.
Lack of Understanding of Website Security Needs
The first pain point deals with a baseline understanding of the problem at hand. Many businesses need to be made aware of the potential risks and may need to take the necessary steps to secure their website from malicious attacks.
Do you know what actions to take if your website suffers a data breach? Do you know what tools to use? If you have the right tools, how much experience do you have implementing them?
These aren’t questions you’ll want to answer in the wake of an attack. They’re questions you’ll want to be prepared for before a hack occurs.
With a basic understanding of what your website needs to maintain the proper level of security, you will have a chance to keep your data safe.
Difficulty in Keeping Up With Security Updates
Maintaining proper website security is far from a “set it and forget it” proposition. It involves constant vigilance, knowing what threats exist, and keeping your software current.
Maintaining the latest security updates and patches can be difficult and time-consuming. Additionally, it involves actively knowing what programs require an update, followed by executing the update itself. This can take time that you might not have.
If you fail to maintain security updates, your network, system, devices, or applications could all be vulnerable to an attack. When software isn’t updated, it may not function properly as intended. With new threats emerging daily, a patch or update can contain a critical tool in the fight against a new threat vector.
Staying on top of all the necessary updates is essential to ensure your tools are effective. Not installing these updates could leave you unprotected and reactive rather than well-fortified.
Not Enough Resources are Allocated to Website Security
It’s also critical for website operators to know the level of maturity they have in terms of responding to cyber attacks. What tools and resources do they have in place? Do they have a response plan? Dedicated staff? A platform that helps them both prepare for and respond to a potential cyber attack?
In fact, many businesses do not allocate enough resources to website security, leaving their sites vulnerable to attack. They don’t categorize website security as a high priority but rather as an afterthought to be addressed after other business needs are met.

Website security is one of the most important measures you can implement for any business featuring a website as an integral part of its customer outreach. That means leveraging resources to help you bolster your website security.

This can come in the form of managed IT services or a platform with the tools you’ll need to stay apprised of cyber threats to your system. Without either, you risk exposing your environment to malicious actors looking to exploit vulnerabilities. You’ll want to take some kind of action to remedy a potential cyber attack.
Difficulty in Implementing Security Best Practices
Let’s say you’ve taken the necessary steps to identify the right tools or partner to help you shore up your website security. However, there’s still a question of implementation.
To truly derive the most value out of your website security approach, you’ll need to have an implementation strategy. Implementing security best practices can be a challenge, especially for those without a technical background.

In fact, it’s not enough to select an application that monitors your system - you need someone with the analytical know-how to take action on any data or reports you may observe. Understanding what actions to take is also a part of sound cybersecurity and requires extensive website security knowledge.
Expensive Solutions
Selecting the right solutions for your website security needs is easier said than done. Many of them are expensive without functioning as advertised.

In an ever-changing economy, it’s critical to purchase tools that work. There are a multitude of expensive cybersecurity options available. However, if you sink too much money into a solution that doesn’t deliver, it can set your team back exponentially.

Finding the right solution for your budget means weighing the cost against the benefits delivered. It also means understanding what kind of capabilities it provides and how that will impact your overall bottom line.

Fortunately, there’s a platform available that can give you the security you need while helping you maximize ROI.
With Quttera’s ThreatSign! Platform, There’s No Pain
Quttera’s ThreatSign! platform offers comprehensive website security tools. It allows you to maintain a proactive posture while also equipping you with the tools you’ll need to respond effectively to a cyber threat or attack.
In fact, the best part about ThreatSign is that it doesn’t require a technical background. It provides a “plug and play” experience to protect your website in no time. It can help you:
  • Monitor your system for vulnerabilities
  • Maintain DDoS protection
  • Avoid malware and achieve blacklist removal
  • Apply a web application firewall (WAF) to fortify your site from intruders
  • Gain an advantage over malicious actors with a full suite of website protection tools and data
All these security features are within your grasp with Quttera.
Read on to learn more about how Quttera’s ThreatSign! platform can provide comprehensive, 247 protection for your online business.