Another key component of running a website is the practice of communicating with your customers. Your website is often the most visible part of your organization's digital presence. Because of this, your customers and website visitors may use it to contact you. They can do this through a contact form, chat box, or some other system you've set up to allow them to connect with you.
Using these communication channels, they often share personal data and other information that hackers love to get their hands on. That makes your customer communication mechanisms a potential vulnerability. But with an SSL certificate in place, you can communicate reliably without worrying about these mechanisms being compromised.
SSL certificates
protect any information shared between your customer and your site. That means any malicious actors attempting to intervene and steal the information by perusing your communication mechanisms will run into a virtual brick wall. They protect all personal data that your customers share.
When your customers need to talk to you, they'll want those conversations and all the information shared to be kept confidential. SSL certificates ensure that they are.