This hack seeks out vulnerable WordPress sites (i.e., ones that don't have the latest updates, security features, etc.). It uses black hat SEO techniques to exploit these vulnerabilities and hijack the search engine ranking of your highest ranking pages. These hacks can hide code in your site's CSS files, and from the front end of your website, you won't even notice it or see it in the HTML. But, on the back end, search engines will crawl your pages and see the malicious code. Black hat SEO techniques like this go against search engine guidelines, so search engines like Google will rank your pages lower because of this. In the long run, a search engine may even blacklist your website. This will deter users from accessing your site, which can hurt or potentially even halt traffic to your site.
Because the code can hide anywhere within your WordPress site (even in the theme or plugins), it can be difficult to detect. If, when searching for your site on a search engine, you see listings for pharmaceutical drugs as well, this is a sign you've been pharma hacked. You may think it will be easy to go into your code and fix it on your own. However, if you don't know exactly what you're looking for, it can be both pointless and time-consuming to search through every bit of code on your site, even if you're an expert.
As a business owner, your website is one of the most important ways you communicate with your clients and the public at large. You need to be vigilant to make sure that you are operating a website that's safe for users to visit
, and not one that's been infected with malware, or compromised by hackers. If your site has been affected by a pharma hack, it can be detrimental to your search engine rankings and can turn off or confuse people who are looking for your site via search engines, so it's critical to get this issue resolved ASAP. However, now that you know what the pharma hack is, a little prevention can go a long way.