As more and more businesses rely on their websites to thrive, the security of your site's content becomes more critical. Despite the importance of website security, many website hosting providers often fall short in this category. That leaves sites vulnerable to various threats.
An unsecured website can be a significant pain point for website owners. A lack of website security can lead to a loss of customer trust, damage to brand reputation, and financial losses. As a website owner, it's essential to be proactive in securing your site rather than adopting a reactive posture.
Understanding what needs and pain points you may run into in web hosting is an essential first step. Let's take a closer look at some of those needs and pain points and how you might be able to best address them.
What Do I Need as a Website Owner?
As someone operating a website to attract and build an audience or solid base of customers, your needs extend beyond having aesthetics. Having a stable, secure, and easily accessible website should be your top concern.
Stability is crucial in website security - you need your website to be up and running 24/7. Any downtime can lead to lost opportunities. It can also lead to decreased customer satisfaction, and, in turn, a loss of revenue.
To maintain that stability, you'll want to hyper-focus on securing your site. In an era where cyber threats are increasingly prevalent, an unsecured website acts as an open door for hackers and other malicious actors. Cybersecurity breaches can result in those hackers stealing your data. That can then lead to a hit to your brand's reputation. In the worst-case scenarios, you may face legal repercussions.
Finally, accessibility is another key factor. Your website should load quickly and be easy to navigate. A site that is difficult to access or slow to load can deter potential customers. It might also negatively impact your search engine rankings.
These three core tenets - stability, security, and accessibility - form the backbone of any successful website.
What Do I Want as a Website Owner?
The answer to the question of what you want as a website owner is similar to the answer of what you need. The difference is in how you achieve it and what tools you use to do so.
To ensure optimal stability, you'll want a site that's always accessible without errors. To achieve that, you'll want to have tools such as a DNS Web Application Firewall (WAF). This clears the way for your website visitors to access the site unimpeded.
Stability is also critical. Ensuring your site runs effectively without hiccups creates a better user experience. Paving the way for an error-free visit allows your visitors to trust your site more reliably. You can maintain stability with website security capabilities such as uptime monitoring and integrity scanning. These can help you determine whether problems exist with your site's code. If you see an issue, you can rectify it quickly. Without awareness, you won't be able to take action.
Security is also something you'll want as a website owner - it may be the most critical component of your site. Website security allows your site and its visitors to stay protected without exposure to malware. It will also keep your site from becoming a blacklisted website, blocked by trusted search engines such as Google. External scanning, internal scanning, auto-cure, and a WAF can all contribute to your site's overall security posture.
What are My Pains as a Website Owner?
Every website owner has certain tasks and responsibilities that, while essential, are nonetheless painstaking to keep up with. These responsibilities ensure the site is safe and reliable for visitors, but can prove troublesome without the right tools in place.
There are three key areas where you likely find the majority of your pains: website maintenance, website security, and website performance. Let's look closer at the pains associated with each.
To maintain your site, you'll need to have a few tools in place. Not being able to easily edit your content is a major pain, so to counteract this you'll want to have a content management system or content management builder to support your content efforts. You'll also want to keep your software up to date with the latest patches, so having a system in place for software management and CMS upgrades is also critical.
Ensuring continuous integrity keeps your site operating smoothly, so having links and images with no errors helps deal with that pain. And continuously backing up your content will help you in the event your data is corrupted.
There are plenty of pains associated with website security as well. Being corrupted by malware can significantly damage your site, with zero-day vulnerabilities leading to website reinfection. Having systems in place to prevent and respond to malware is crucial for your site's health - WAF, vulnerability scanning, and security headers can all provide support. One additional issue from implementing security heads is that it leads to issues with downloaded content from third-party servers.
Additionally, email blacklisting can cause a massive headache for you as you manage your website.
If your site periodically goes down and is not accessible, this is a major pain point. This can lead to a loss of sales or attention from your desired audience. Also, support can serve as a pain as well. The time it takes from your first message to finding a solution to a closed ticket is critical in ensuring your site remains open for your visitors.
What You Can Do About Your Needs, Wants, and Pain Points
To address these challenges and keep your website functioning optimally, you'll need a partner who understands how to manage each one. That partner is Quttera's ThreatSign! platform. ThreatSign! and its integrated solutions offer better protection and stability. You can enjoy continuous operations, fewer outages, and reduced penalties following cyber events. You'll bolster your website security defenses, leaving you able to be both proactive and reactive to existing threats.
Interested in learning more? Visit our website to learn about how you can partner with Quttera.